Formula 1
Trackside Signage
The Brief
Over a thousand pieces of signage were produced, installed, and removed, all before lights out at Albert Park.
The Formula 1 Australian Grand Prix demanded precision, speed, and flawless execution on a global stage. Landells delivered every panel on time, on brand, and at race-pace perfection.
Thousands of large-format and directional signs were required across the Albert Park Circuit, from grandstands and paddock entries to sponsor zones and hospitality areas, all produced, installed, maintained, and removed in a tight pre-race window.
Every piece had to perform flawlessly under pressure, withstand weather and wind, and align perfectly with sponsor guidelines and trackside regulations. Tight deadlines and overnight turnarounds were part of the challenge, exactly the kind of environment where Landells excels.
Gallery
The Result
At Landells, we are built for speed, quality, and efficiency; the perfect fit for high-profile events like Formula 1. We delivered and installed hundreds of large-format panels and directional signs within days, ensuring brand visibility and audience impact throughout race week.
The project ran seamlessly from planning to removal, with our crew working closely with event organisers and sponsors to meet every compliance and broadcast requirement. This precision and attention to detail have made Landells a trusted partner for Australia’s largest sporting and entertainment events.
